Craft coffee roasters from Poland KawePale reinforce their position in UAE at SIAL Middle East expo

2019年12月8日
KawePale Palarnia Kawy | [object Object] , 2019-12-08T17:43:12.000Z

After successful market entries in China and the United Arab Emirates earlier this year, specialty coffee roastery from Warsaw, KawePale, will showcase its newest products at one of the biggest industry events in the region – SIAL Middle East 2019. Besides the classic blends, all coffee lovers and professionals will have an exclusive opportunity to try their brand new bottled cold brew. 

In 2014, when two coffee fanatics Piotr Wilczewski and Piotr Mietelski founded KawePale, no one really knew what specialty coffee is. Only big European “hipster” café hubs, such as London, Berlin or Warsaw had some interest in it. Product of such quality can’t be mass-produced, so naturally, it has a relatively high price tag. But it didn’t scare the consumers – quite the contrary. Once they tried it, they didn’t want to go back to the standard premium brands. Craft coffees took the European market by storm and it didn’t stop there.

“We found our niche in Warsaw and other neighbouring cities, but we both knew it was just the beginning. We needed another, even bigger challenge, so we seized the opportunity to exhibit in China and UAE. We saw the growth rates in multiple market research analysis and we decided to get out of our comfort zone and explore the markets” – said Piotr Wilczewski, founder and CEO of KawePale.

KawePale stand in Dubai

Indeed, the numbers for both China and UAE speak for themselves. In 2019, coffee consumption in China grew by 20% – it’s 2% above the worldwide rate (source: Chinabgao). It doesn’t look like a huge difference, but taking into consideration the size of the Chinese market, it’s absolutely massive. And it’s no less impressive in the UAE – according to Gulf News, sales at Emirati coffee houses have seen a 70% growth in the last year.

“Dallah coffee pot is one of the symbols of the Emirati culture and we’ve always been aware of the Arabic coffee heritage. That’s why we were even more excited to witness a shift in the way people consume coffee during our business trip to Dubai. You can buy cold brews in a bottle or enjoy it straight from the tap, just like beer. It makes perfect sense in such a hot climate. As it is our second visit to UAE, we’re now confident that our cold brew will fit in the trend nicely” – comments Piotr Mietelski, vice-president and barista at KawePale.

“Interestingly, the biggest international brands such as Starbucks or Costa Coffee seem to miss the opportunity resulting from the specialty coffee boom. They simply can’t produce small batches and adapt to different tastes around the world like us. What’s more, coffee traders want something new. It gives us a competitive edge we could only dream of just a couple of years ago when we started” – adds the CEO Piotr Wilczewski.

Last year’s edition of SIAL Middle East welcomed 28,324 trade attendees and hosted 1089 exhibitors from all over the world and the numbers are expected to be even bigger this year. All participants will have a chance to try KawePale’s products at stand P077 in Abu Dhabi National Exhibition Centre from 9th to 11th December.

Project co-financed by the European Regional Development Fund in the framework of the operational program Smart Growth.

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咖啡是咖啡樹叢中的果實。起初,這種灌木只在非洲生長,然後蔓延到世界各地。咖啡的種植 – 發生在所謂的“咖啡帶”中,位於北迴歸線和北迴歸線之間的數十個國家。適度的恆溫,充足的陽光,肥沃的土壤和適量的咖啡種植園,所有這些都轉化為最終效果,即咖啡的味道和香氣。作物的高度非常重要,海拔高於種植園,咖啡獲得的果實越多,味道變得越來越樸實,平淡無奇。完美的阿拉比卡咖啡生長在海拔800-1200米以上。世界咖啡生產的領導者是巴西,由於有超過30萬個種植園,每年生產近250萬噸咖啡。它是世界產量的1/3。目前,越來越多的人關注負責任的農業,天然肥料和適當的工作條件。如果你真的想要它,也許你可以在家裡種一棵咖啡樹,但如果它們出現,你應該等待至少三到四年的水果。

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