Craft coffee roasters from Poland KawePale reinforce their position in UAE at SIAL Middle East expo

December 8, 2019
KawePale Palarnia Kawy | [object Object] , 2019-12-08T17:43:12.000Z

After successful market entries in China and the United Arab Emirates earlier this year, specialty coffee roastery from Warsaw, KawePale, will showcase its newest products at one of the biggest industry events in the region – SIAL Middle East 2019. Besides the classic blends, all coffee lovers and professionals will have an exclusive opportunity to try their brand new bottled cold brew. 

In 2014, when two coffee fanatics Piotr Wilczewski and Piotr Mietelski founded KawePale, no one really knew what specialty coffee is. Only big European “hipster” café hubs, such as London, Berlin or Warsaw had some interest in it. Product of such quality can’t be mass-produced, so naturally, it has a relatively high price tag. But it didn’t scare the consumers – quite the contrary. Once they tried it, they didn’t want to go back to the standard premium brands. Craft coffees took the European market by storm and it didn’t stop there.

“We found our niche in Warsaw and other neighbouring cities, but we both knew it was just the beginning. We needed another, even bigger challenge, so we seized the opportunity to exhibit in China and UAE. We saw the growth rates in multiple market research analysis and we decided to get out of our comfort zone and explore the markets” – said Piotr Wilczewski, founder and CEO of KawePale.

KawePale stand in Dubai

Indeed, the numbers for both China and UAE speak for themselves. In 2019, coffee consumption in China grew by 20% – it’s 2% above the worldwide rate (source: Chinabgao). It doesn’t look like a huge difference, but taking into consideration the size of the Chinese market, it’s absolutely massive. And it’s no less impressive in the UAE – according to Gulf News, sales at Emirati coffee houses have seen a 70% growth in the last year.

“Dallah coffee pot is one of the symbols of the Emirati culture and we’ve always been aware of the Arabic coffee heritage. That’s why we were even more excited to witness a shift in the way people consume coffee during our business trip to Dubai. You can buy cold brews in a bottle or enjoy it straight from the tap, just like beer. It makes perfect sense in such a hot climate. As it is our second visit to UAE, we’re now confident that our cold brew will fit in the trend nicely” – comments Piotr Mietelski, vice-president and barista at KawePale.

“Interestingly, the biggest international brands such as Starbucks or Costa Coffee seem to miss the opportunity resulting from the specialty coffee boom. They simply can’t produce small batches and adapt to different tastes around the world like us. What’s more, coffee traders want something new. It gives us a competitive edge we could only dream of just a couple of years ago when we started” – adds the CEO Piotr Wilczewski.

Last year’s edition of SIAL Middle East welcomed 28,324 trade attendees and hosted 1089 exhibitors from all over the world and the numbers are expected to be even bigger this year. All participants will have a chance to try KawePale’s products at stand P077 in Abu Dhabi National Exhibition Centre from 9th to 11th December.

Project co-financed by the European Regional Development Fund in the framework of the operational program Smart Growth.

otherPosts

KawePale Palarnia Kawy
08/25/2020
blog, Coffee

Coffee Brewing Methods

Coffee can be brewed in many ways that give us different flavors and aromas. Some people prefer traditional methods and some prefer it modern. The range of choices is profound and that’s why we want to show you a few alternatives. There’s more to it than merely classic black coffee. Well prepared brews will have […]

readMore
KawePale Palarnia Kawy
08/03/2020
blog, Coffee

Green Coffee, Characteristics and properties

 Green coffee is gaining popularity, especially among those, who want to live healthily. Some people consider it even to be one of superfoods. We can find it in a lot of dietary supplements, especially in these intended for people who want to be slim or lose some weight. The main difference between green and black […]

readMore
KawePale Palarnia Kawy
08/03/2020
blog, Coffee

What are speciality coffees?

A lot of people start the morning routine with a cup of aromatic coffee. It gives you a shot of energy and helps to cope with a hard-working day. Store shelves are full of brands, but it will be hard, if not impossible, to find speciality coffees there. These coffees have very high-quality beans, ideal […]

readMore
KawePale Palarnia Kawy
08/03/2020
blog, Coffee, English Blog

How to choose the best coffee?

Choosing a good quality coffee may seem to be something simple but in practice, it’s a long, bumpy road. Especially when you are looking for a distributor to your restaurant or cafe. If you want the best coffee beans, which means coffee from a good plantation with high quality, you definitely should consider the specialty […]

readMore